Data Point
Fleet Sales Fall Again in November
Wednesday December 6, 2023
In November, sales into large rental, commercial, and government fleets decreased compared to the previous year. An analysis of Bobit’s data by Cox Automotive revealed that there was an 8.9% drop in sales to large fleets (excluding dealer and manufacturer fleets) in November, with 146,685 units sold. In addition, sales to government fleets increased by 8.0%, and rental fleets experienced a 1.2% increase. However, commercial fleets decreased by 21.9%.
According to Cox Automotive Senior Economist Charlie Chesbrough, “In November, the Detroit Three saw big drops in fleet sales compared to the previous year. However, Toyota and Subaru also had milder declines, indicating a general trend of scaling back in fleet sales beyond the impacts of the recent strikes.”
November 2023 Fleet Sales
Nissan had the largest increase in sales into fleet of large-volume automakers in November, while General Motors had the largest year-over-year decline.
Fleet Sales Continue to Lag Retail in November
Including an estimate for fleet deliveries into dealer and manufacturer channels, the remaining retail sales were estimated to be up 10.2% from last year, leading to an estimated retail SAAR of 13.0 million, up 1.1 million from last year’s 11.9 million pace but down slightly from October’s 13.4 pace. Fleet market share was estimated to be 14.7%, down from last year’s 16.9% share.