Strong Q1 Fleet Numbers Stave Off Larger New-Vehicle Sales Loss Thursday April 11, 2019 3 min Read The first-quarter of 2019 came to a close last week, with new-vehicle sales in March coming in slightly stronger than anticipated as the quarter closed. Still, sales in Q1 2019 were down 2.7% versus year-ago levels. Had it not been for strong fleet numbers the results would have been worse. Retail sales were down 4% through the quarter, while fleet sales jumped 6%. At the corporate level, more companies were down than up, with big drops at Mazda (-15.7%) and Nissan (-12.1%). Tesla’s sales success (+78.7%) can’t be ignored, but newly-introduced Model 3 sales in Q1 this year more than explain the growth. For Tesla, the year-on-year growth comparisons will only get harder through the remainder of the year. 2019-Q1 2018-Q1 YOY American Honda 369,787 362,491 2.0% BMW Group 82,793 84,368 -1.9% Daimler 78,878 86,981 -9.3% Fiat Chrysler 498,425 514,769 -3.2% Ford Motor Co 586,956 596,794 -1.6% GM 677,814 715,794 -5.3% Hyundai Kia 288,383 275,823 4.6% Mazda 70,833 83,995 -15.7% Mitsubishi 42,067 35,821 17.4% Nissan NA 365,851 416,003 -12.1% Subaru 156,754 149,703 4.7% Tata 35,250 32,295 9.2% Tesla Motors* 32,125 17,980 78.7% Toyota Motor Co 543,716 572,033 -5.0% Volvo NA 22,058 20,083 9.8% VW 149,011 147,958 0.7% Grand Total 4,000,701 4,112,891 -2.7% *Tesla estimate from InsideEVs.com Related Market Insights Market Insights Cox Automotive Auto Market Report: September 16 5 min Read EV Market Monitor – August 2025 5 min Read Press Releases Cox Automotive Unites Fleet Services and FleetNet America into One Fleet Team 4 min Read