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No one should live their life in fear, simply because of the color of their skin.


Manage all available rates and incentives efficiently

Drive down customer acquisition costs by serving current customers replacement vehicle options with EquityLink.

Your strongest link to delivering integrated incentives


EquityLink is a complete set of rates, residuals, rebates, incentives and cash from all OEMs and captive finance companies for calculating a purchase or lease payment on any car in your dealership’s inventory.

Laptop equitylink
Create custom equity offers based on customer ownership position and new vehicle incentives.
  • Information matches OEM requirements by year, make, model, trim and option packages for accurate price and payment calculations.
  • Drive down the cost of customer acquisition by being able to give more customers more purchase options on your new vehicle inventory.
  • Uncover more opportunities to sell new and CPO vehicles from highly qualified, equity customers from your own CRM/DMS.

Schedule a demo today!

Learn how you can tap into integrated incentives.

CALL US: (734) 332-1970