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Manage all available rates and incentives efficiently

Drive down customer acquisition costs by serving current customers replacement vehicle options with EquityLink.

Your strongest link to delivering integrated incentives


EquityLink is a complete set of rates, residuals, rebates, incentives and cash from all OEMs and captive finance companies for calculating a purchase or lease payment on any car in your dealership’s inventory.

Create custom equity offers based on customer ownership position and new vehicle incentives.
  • Information matches OEM requirements by year, make, model, trim and option packages for accurate price and payment calculations.
  • Drive down the cost of customer acquisition by being able to give more customers more purchase options on your new vehicle inventory.
  • Uncover more opportunities to sell new and CPO vehicles from highly qualified, equity customers from your own CRM/DMS.

Schedule a demo today!

Learn how you can tap into integrated incentives.

CALL US: (734) 332-1970