Display inventory incentives in front of actively engaged shoppers. Anytime. Anywhere. Generate engagement for your brand, drive traffic and connect online to in-store with AdLink and CampaignLink.
Your strongest link to delivering integrated incentives
CampaignLink provides shoppers with information they are accessing and dealers/advertisers with content messaging to power paid search and display/mobile advertising from a single source. CampaignLink allows you to align incentive messaging between Tiers 1, 2 & 3 ad expenditure while increasing ROI from OEM ad spending for regional and local dealer advertising.
Target incentives to consumers down to the zip code level across all tiers.
Availability to guaranteed incentives and conditional offers from all U.S. and Canadian OEMs.
Single source for all manufacturers (U.S. & Canada), including disclaimers for advertising compliance.
Change content based on OEM ad spending and target specific incentives at a zip code level.
Customize campaigns based on OEM incentives for vehicles, vehicle segments, household composition and marketing channels (display, mobile, social, etc.).
AdLink is the single source for a complete set of OEM ad specials that reinforce OEM advertising messaging across all advertising tiers.
Align marketing/advertising spend for Tiers 1, 2 and 3.
Manufacturer-sponsored vehicle specials (lease, APR & cash) based on regional geography. These specials are included as part of traditional (newspaper, TV & radio) and digital advertising (search, display and mobile).
Access to all OEMs and regions within one data set for complete coverage (U.S. only).
Complete coverage of all year, make, model and trim level packages within 5 working days of release.