Hot new products and more plentiful inventory pushed the Ford brand to No. 1 in shopping consideration in the fourth quarter of 2021, a spot Toyota had held for nearly four years straight, according to the Kelley Blue Book Brand Watch Report for non-luxury vehicles. The Kelley Blue Book Brand Watch Report™ is a consumer perception … Continued
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over time. In 2021, we found that inventory disruptions have impacted many facets of the new car buying journey. Here’s what our latest study shows. The chip shortage … Continued
The 12th annual Cox Automotive Car Buyer Journey Study reveals that overall car buying satisfaction remains at a near-record level, with the number of highly satisfied buyers higher than before the pandemic. The latest Car Buyer Journey Study finds that the modest retreat from the record high set in 2020 was due mostly to lack … Continued
A replay of the Cox Automotive Industry Insights 2022 webcast held on Thursday, January 13, is available below. Cox Automotive Chief Economist Jonathan Smoke, Senior Economist Charlie Chesbrough and Economic and Industry Insights Manager Kayla Reynolds explained how the auto industry performed in 2021 and how the Cox Automotive team sees the industry progressing in the … Continued
The Cox Automotive Industry Insights 2022 webcast will be held today at 2 p.m. EST. The presentation is now available for download. Read on to find out about the 10 predictions for 2022 that will be presented during the webcast. Cox Automotive Chief Economist Jonathan Smoke will present 10 trends that will shape the auto industry … Continued
A replay of the Q4 2021 Manheim Used Vehicle Value Index Call held on Friday, January 7, is available below. Cox Automotive Chief Economist Jonathan Smoke and Kayla Reynolds, manager of economic and industry insights, discussed the latest Manheim Used Vehicle Value Index and the major economic and industry trends that shaped the quarter. Jonathan … Continued
The way the world buys and sells vehicles is changing. It’s not happening all at once and the changes vary by retailer and consumer, but the industry is currently at a major tipping point in its transformation toward eCommerce. We will explore why this transformation is occurring, how to approach this change, and what retailers … Continued
November new-vehicle sales are forecast by our team to be modestly better than October, but down significantly from November 2020 and well off the 16-to-17 million sales pace the industry enjoyed prior to the global pandemic. Supply chain disruptions and the well-documented microchip shortages have had an enormous impact on both consumers and dealers. On-the-ground … Continued
There’s been a lot of talk in the industry lately about rising destination charges on new cars. Some assume that automakers are pushing up the prices to cushion their profits, but there’s perhaps a more straightforward answer: It’s gotten much more expensive to transport vehicles due to the pandemic. At Cox Automotive, our Manheim Logistics … Continued
Nearly a quarter of all new-vehicle shoppers in the third quarter considered an electrified vehicle, either a full electric vehicle or a hybrid, according to the Q3 2021 Kelley Blue Book Brand Watch report. That is the highest level of interest in electrified vehicles that the report has ever measured. The report is a consumer … Continued
