Cox Automotive has just released new information called the 2017 Car Buyer Journey Study. This data is a subgroup analysis that looks at household incomes of less than $75,000 and more than &75,000, as well as Millennials, generation X customers, boomers and pre-boomers.
This study gives good insight into the differences between car buyers, and how you can then cater to each individual group based on their wants and needs.
