People using modern technology routinely touch a lot of screens on things like mobile devices, kiosks and vehicle infotainment system.
But there’s another touch that’s vital: the human touch, says Sandy Schwartz, president of Cox Automotive. “No technology can take its place, though you need that balance between people and technology.”
Schwartz delivers that message to a hotel ballroom full of dealers and dealership managers attending an annual user conference put on by VinSolutions, a Cox company that specializes in customer-relationship management systems.
Cox owns a variety of automotive-related brands including Autotrader and Kelley Blue Book (both online car-buying websites), Manheim (remarketing services including auctions), Dealertrack (dealership-management systems) and Clutch (a vehicle-subscription platform).
“We’re long-term thinkers,” he says of Cox Automotive.
