New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of shoppers are most likely to research incentives at least weekly during their purchase process, and over two-thirds look for this information on third-party sites.

This infographic shows the types of incentives that resonate best with consumers. It also provides ways that OEMs and dealers can turn the challenges around incentives into opportunities to influence more in-market shoppers.