Today’s 16-year-olds — part of Generation Z — are 80 million strong and influence $200 billion in annual spending power on parental or household purchases. By 2020, their purchasing power will equal the GDP of some small countries. However, they’re by nature more cautious spenders, less likely to be influenced by prestige and more likely to be influenced by safety and practicality peppered with technology. Learn what’s most likely to influence these future car-buyers…

Gen Z Traits - Gen Z Study
About the study

In order to understand this generation’s view on automotive, Autotrader and Kelly Blue Book conducted a multi-phase study on nearly 1,200 Gen Z teens aged 12 to 17. Because we wanted to be able to compare this generation to other generations, we also spoke to Millennials, X’ers and Boomers. We had them complete a 20-minute online survey and 3 online chat sessions, and then followed up with a 10-minute online survey.