At Automobility LA 2025, Cox Automotive leaders Marianne Johnson and David Foutz share how AI has moved beyond theory and is delivering practical functionalities dealers can benefit from today. From enhancing customer experiences to streamlining operations, AI offers solutions that improve efficiency and elevate the buying journey.
AI is already driving measurable results. Personalized messaging is increasing appointment conversions by 26%, and virtual agents are extending dealership reach after hours. These innovations help retailers grow, protect, and streamline operations while amplifying the impact of their teams.
Consumer behavior is also shifting. Search is no longer keyword-driven. It is answer-driven. If dealer content is not ready for AI-powered interactions, it risks being invisible when customers are asking the questions that matter. The future belongs to connected systems across DMS, CRM, service, and retail that follow the customer journey from the first question to the final signature.
Watch the full conversation with ASOTU to see how AI is redefining automotive retail today.
