CBT News, April 29, 2019 — According to a new study released by Cox Automotive, budget-minded, time-strapped, tech-savvy U.S. car buyers are spending a higher percentage of their shopping time online and less total time in market as they hunt for their perfect ride.
The 2019 Cox Automotive Car Buyer Journey study also indicates consumers continue to be frustrated by new-vehicle prices and are more likely than ever to be shopping for used vehicles. On today’s show, Isabelle Helms, vice president of research and market intelligence for Cox Automotive, joins Jim Fitzpatrick to discuss what its findings mean for dealerships.
To find out more about Cox Automotive’s 2019 Car Buyer Journey Study, click here.
