Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies from Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an Independent dealer’s experience with Kelley Blue Book^SM Instant Cash Offer and how it supports a dealer’s operations in the critical steps leading to a sale – specifically the areas of vehicle selection, acquisition and customer handling – to ultimately help deliver the kind of end-to-end experience that today’s consumers expect.