Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018.
For consumers, the optimizations have yielded a faster and more personalized online shopping experience with true price transparency, contributing to increases in traffic and overall site satisfaction on desktop and mobile devices.
These consumer-driven enhancements have led to better exposure and attributal value for dealers with increased engagement of vehicle inventory, higher quality leads, and considerable growth in high-impact value activities, such as phone calls leads, emails leads, chats and texts.
