Joe Overby, Auto Remarketing’s editor, visited Cox Automotive to talk with Brian Geitner, the president of Cox Automotive Media Solutions. That group, of course, includes the Autotrader, Kelley Blue Book and Dealer.com brands.
In a late-September interview at Cox Enterprises in Atlanta, Joe and Brian talk about how the “Big 3” brands in the group use advanced analytic tools. Plus, they dive into improvements in search capabilities, the 20th anniversary of Autotrader and more.
