Dealers who weathered the 2008 financial collapse likely know that you must adapt to survive in today’s increasingly competitive and rapidly changing automotive marketplace. When it comes to car shopping, consumers are making informed decisions and calling the shots more than ever before. As a result, many traditional sales tactics are largely falling by the wayside and the dealerships that adapt are the ones most likely to thrive. This situation is impacted by a disconnect between online shopping activity and in-store sales processes that illustrates a gap in customer-dealer engagement. This white paper focuses on a potential solution to this dilemma: a sales process that integrates online and offline activities, and provides consumers with more autonomy and transparency while reducing the amount of time customers spend in-store.
