Considering how well recently introduced midsize pickup trucks are doing, it may be a wonder why domestic automakers abandoned that segment in the first place.
General Motors returned to the sector a few years ago with its Chevy Colorado and GMC Canyon.
Last year, Jeep and Ford came back with the Gladiator and Ranger, respectively. Both are off to a good start. The Gladiator won the 2020 North American Truck of the Year award.
“One-hundred thousand new sales were brought in by the Ranger,” says Eric Ibara, director-residuals and cost-to-own at Cox Automotive. “Midsize trucks carry among the highest residual values in the market.”
