More than half of dealership gross profit margin goes to payroll and the impact that your employees can have on your customers and on your culture can be significant. With an average cost of $10K per new hire and an annual turnover rate as high as 67% for sales positions, a dealership with 100 salespeople can lose $670,000 a year… not to mention the knowledge and customer relationships that walk out the door with that employee.

As dealers face increasing margin compression and operating costs, profitability is being tied up in comprehensive operational inefficiencies. Employee recruitment, retention and development (staffing) is one of the biggest sources of operational opportunity that dealers face today. The most successful dealers will have a solid staffing strategy and make the most of the millennial workforce. This study reveals best practices for achieving these goals.