New Study: Dealers Lean into Digital Retailing, External Partnerships and AI to Drive Efficiency and Profitability
Wednesday June 25, 2025
Cox Automotive’s newest study on the Digitization of Automotive Retail reveals a continued acceleration in online retailing, AI adoption, and third-party integrations.
Key highlights:
– Dealers offering every purchase step online have doubled in two years.
– Consumers and dealers agree digital retailing enhances efficiency—but both cite gaps in connecting online to in-store experiences.
– AI use is emerging as a critical differentiator. Buyers who engage with chatbots report a 57% improvement in their dealership experience.
– High-performing dealers report significantly higher close rates and profit margins by using AI and offer key retail steps.
This data reaffirms Cox Automotive’s commitment to enabling true omnichannel retailing through its connected retail ecosystem.
Learn more: https://www.coxautoinc.com/retail/omnichannel-dealership/