Average New-Vehicle Prices Jump More Than 6% Year Over Year, Most Luxury Segments Decline, According to Kelley Blue Book

The estimated average transaction price for a light vehicle in the United States was $41,066 in February 2021, according to the valuation analysts at Kelley Blue Book. New-vehicle prices increased $2,515 (up 6.52%) from February 2020, while falling $31 (down 0.08%) from January 2021. 

“Average transaction prices continue to rise year-over-year and given the economy hasn’t fully recovered from the pandemic, we expect prices have yet to reach their peak,” said Kayla Reynolds, industry intelligence analyst at Cox Automotive. “On the other hand, month-over-month performance showcases the impact of the luxury and non-luxury mix in the market with more than half of the luxury vehicle segments reporting drops in transaction prices from January 2021.”

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