Cox Automotive’s Car Buyer Journey Study Reveals Record High Satisfaction Among New and EV Buyers
ATLANTA, Jan. 7, 2025 – The 2024 Car Buyer Journey (CBJ) Study by Cox Automotive has unveiled record highs in new-car buyer satisfaction, driven by advancements in digital tools helping seamlessly integrate online and in-dealership activities. This seamless integration – known as an omnichannel buying experience – saves time, reduces repetition and ultimately improves satisfaction with … Continued