Unlock Smarter Data and Seamless Experiences
Smarter Data Across the Enterprise, Powered by Cox Automotive’s Native CDP Capabilities
Transform Your Dealership with Connected Data.
Cox Automotive’s Customer Data Platform (CDP) unifies and enriches customer data across the car-buying journey, enabling seamless omnichannel experiences. By integrating data from Autotrader, Kelley Blue Book, and Dealer.com, it creates a single, actionable customer profile that helps dealers personalize interactions, optimize operations, and improve marketing and sales efficiency.
What is a Customer Data Platform?
A CDP is a centralized system that stores, cleans, and enriches your customer data, enabling you to activate personalized experiences using modern technologies like AI and automation.
The Cox Automotive Native CDP Difference
Native Integrations
Cox Automotive’s CDP is embedded within existing solutions like Dealer.com and VinSolutions, eliminating the need for third-party vendors or additional tech investments.
Unified Customer Profiles Across Channels
The CDP consolidates data from online browsing, lead forms, financial tools, and in-person interactions into a single source of truth, enabling consistent and personalized experiences.
Exclusive First-Party Data Enrichment
Gain deeper insights with enriched data from Cox Automotive’s consumer brands, including Autotrader and Kelley Blue Book, offering unmatched visibility into shopper behavior and preferences.
AI-Powered Personalization
Leveraging AI, the CDP helps dealers deliver the right message at the right time, improving customer engagement and boosting conversion rates.
Streamlined Marketing and Sales Efficiency
By eliminating duplicate records and normalizing data, the CDP enhances campaign targeting and reduces wasted spend, helping you maximize ROI.
Connected Identity Profiles
Ensure data consistency across departments and tools, enabling dealership teams to pick up where the customer left off, online or in-store.
FAQ’s
A CDP is a centralized system that collects, cleans, and enriches customer data from multiple sources, creating unified profiles that help dealerships deliver personalized, omnichannel experiences.
While a CRM tracks customer interactions and manages relationships, a CDP focuses on compiling deep behavioral and shopping data to inform personalization and marketing strategies. Together, they enhance the customer experience.
As car buyers increasingly use multiple channels to shop, a CDP helps dealerships consolidate fragmented data, improve marketing efficiency, and deliver the personalized experiences today’s consumers expect.
If you’re using Cox Automotive tools like Dealer.com or VinSolutions, you’re already leveraging a built-in CDP. No additional systems or vendors are needed, your data is automatically unified and enriched.
It integrates data from Autotrader, Kelley Blue Book, and Dealer.com to provide a complete view of each shopper. This empowers dealers to personalize outreach, streamline operations, and boost sales performance.
At Cox Automotive, we’ve spent over a decade building a multi-billion dollar CDP powered by trillions of buying signals and vehicle data points. Now, dealers are seeing how it drives efficiency—activating both known and unknown audiences, connecting the dots to make every step of the customer journey more relevant, actionable, and cost-effective.
Jade Terreberry
Senior Director of Strategic Planning and Business Development
Resources
5m ReadHow Can You Leverage an Automotive CDP Right Now?
A Customer Data Platform (CDP) is a great way to store, unify, and enrich your customer data to personalize the car buying experience and tailor your outreach efforts. But how much effort do you really need to put into a CDP? Can you leverage an automotive CDP for retail right now without having to overcomplicate your operations by adding new, unfamiliar technology to your dealership?
11/3/25
17m watchHow Cox Automotive uses CDPs & AI to strengthen dealer-connection – Jade Terreberry & Susan Blue
06/03/2025
6m readCDP 101: What Is an Automotive CDP and Why Should It Matter to You?
Consumers want the freedom and convenience of buying online AND at the dealership. Connecting these otherwise separate purchase pathways into a single, seamless experience across every channel is referred to as an omnichannel buying experience.
08/06/2025
3m readWhy CDPs and AI Matter for Dealer.com Customers
In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) powered by advanced AI, enabling smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.
07/16/2025
