MEASURE MARKETING PERFORMANCE
TAKE THE GUESSWORK OUT OF YOUR MARKETING SPEND
nVision
See how your marketing spend translates into sales.
Get the insight into the shopping behaviors that lead to sales so you can improve targeting and optimize your marketing dollars. nVision is the only marketing performance hub that not only provides clear-cut attribution, it provides the power to analyze, forecast and plan an optimal end-to-end dealer marketing strategy.
Powered by nGauge, nVision boils down the complex story of the impact that Autotrader, KBB.com and Dealer.com have had on a consumer’s online journey into a powerful indicator of purchase intention. You see a unified view of digital marketing in one place, so you can improve both short- and long-term results and get multi-channel online marketing recommendations.
Pinpoint how your digital marketing investments drive consumer sales activities.
ANALYZE SHOPPER REPORT
Presents visual cross media analytics and attribution
of shopper’s online journey across channels to know which
digital marketing products influenced behaviors.
DIGITAL ADVERTISING RECOMMENDATIONS
Delivers data-based budget recommendations for
comprehensive digital media plans tailored to influence shoppers
at every stage of the online shopping process.
SEAMLESS CONTROL AND MANAGEMENT
Offers one application and login to manage digital tools,
advertising campaigns, users, visits, and leads.
See the whole picture. Plan confidently.
nVision Performance hub is the industry’s only end-to-end platform that provides actionable insight, informed advertising plans and intuitive management tools to optimize digital marketing strategies. Analyze, strategize and manage your entire digital marketing presence from one login.
Consistent digital buying experience
Powered by Autotrader, Kelley Blue Book and Dealer.com, you’re able to provide the same digital retailing experience across all of these platforms within a guided shopping process.
ANALYZE
STRATEGIZE
MANAGE
ANALYZE
Evaluate your online presence and campaign success with visual, cross-media analytic reports that track the shopper’s online journey across channels to in-store sales.
- Track the influence Autotrader.com, KBB.com and Dealer.com have on consumer behaviors.
- Identify high-quality online consumer engagement behaviors
that indicate intent to purchase.
STRATEGIZE
See dealer-specific performance recommendations. Deliver data-driven Dealer.com advertising recommendations for overall spend and investments per channel.
- Adjust comprehensive plans as needed based on monthly strategy. Utilize to influence shoppers at every stage of the buying process – paid search, display, Facebook and video advertising.
- Review campaign performance in real time and reconfigure to increase spend per channel.
MANAGE
Promote the dealership brand, merchandise inventory and create offers and promotions across multiple digital channels with one website application.
Ready to get started?
We're here to help! Learn more about nVision or other Cox Automotive brands and solutions.
- Looking for a demo?
- Have a question about how this offering works with other Cox Automotive solutions?
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