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TARGETED REACH

Connecting you with more car buyers anytime, anywhere

Kelley Blue Book and Autotrader play a key role in the car shopping journey. 73% of ALL online car buyers use us during their car shopping experience. We help marketers target key audiences across the web, expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.

  • Reach the most diverse and valuable car-buying segments.
  • Connect and maximize your exposure with the immense, highly-engaged audience you can't reach anywhere else on KBB.com.
  • Achieve a balanced digital strategy that’s integrated across your major marketing channels: Website, SEO, third-party sites, SEM, display and retargeting.

Connect with more car buyers. Anywhere. Anytime.
Learn more

2017 Car Buyer Journey study

Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.

GET THE STUDY

Ready to get started?

We're here to help! Learn more about targeted reach or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details and we'll make sure the right team member gets in touch with you.

Interested in joining our team? Visit our career site.