Kelley Blue Book and Autotrader play a key role in the car shopping journey. 73% of ALL online car buyers use us during their car shopping experience. We help marketers target key audiences across the web, expanding your ability to reach, influence and connect with the right buyer at the right place at the right time.
Discover new insights about online shopping, the importance of various internet resources and the use of multiple devices during the car-buying process. The study also examines how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.GET THE STUDY
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