Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. We leverage massive amounts of data, including actual transactions, then adjust for local market conditions and seasonal trends. Our values reflect both wholesale and retail transactions to provide a 360-degree view of the market.
Cox Automotive integrated incentives are the industry’s only source for consistent data across all advertising, marketing and software channels. Create a flexible, customer-friendly car buyer experience — and the deal-centric process that’s unique to your business — with added confidence for making better, more informed pricing and payment decisions.
With Cox Automotive integrated incentives you can: attract more shoppers ready to buy, engage shoppers as they decide what to buy, structure deals with ease, transact deals more profitably and drive efficiency while managing all available rates and incentives.
This case study looks at a dealer’s experience with Kelley Blue Book Instant Cash Offer and how it supports a dealer’s operations in the critical steps leading to a sale – specifically the areas of vehicle selection, acquisition and customer handling – to ultimately help deliver the kind of end-to-end experience that today’s consumers expect.GET THE CASE STUDY
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