icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Valuations & Incentives

Drive your business with the industry’s most reliable new and used car prices

Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. We leverage massive amounts of data, including actual transactions, then adjust for local market conditions and seasonal trends. Our values reflect both wholesale and retail transactions to provide a 360-degree view of the market.

  • Tap directly into trade-in and sell-for-cash demand on KBB.com, Autotrader and your own website and drive transaction-ready customers to your showroom.
  • Ease pricing negotiations for you and your buyers by aligning online shopping experiences and vehicle values across KBB.com, Autotrader, your dealer website and in your showroom.
  • Leverage the power of the Kelley Blue Book brand by seamlessly integrating your dealership's website with trusted Kelley Blue Book values.
Take advantage of the industry’s leading vehicle valuation tools with kelley blue book
Learn more

Your strongest link to delivering integrated incentives

Cox Automotive integrated incentives are the industry’s only Cox Automotive Integrated Incentivessource for consistent data across all advertising, marketing and software channels. Create a flexible, customer-friendly car buyer experience — and the deal-centric process that’s unique to your business — with added confidence for making better, more informed pricing and payment decisions.

With Cox Automotive integrated incentives you can: attract more shoppers ready to buy, engage shoppers as they decide what to buy, structure deals with ease, transact deals more profitably and drive efficiency while managing all available rates and incentives.


Dealer uses tool to streamline the trade-in process

This case study looks at a dealer’s experience with Kelley Blue Book Instant Cash Offer and how it supports a dealer’s operations in the critical steps leading to a sale – specifically the areas of vehicle selection, acquisition and customer handling – to ultimately help deliver the kind of end-to-end experience that today’s consumers expect.


Ready to get started?

We're here to help! Learn more about valuations and incentives or other Cox Automotive brands and solutions.

  • Looking for a demo?
  • Have a question about how this offering works with other Cox Automotive solutions?
  • Ready to become a client?

Just give us a few details and we'll make sure the right team member gets in touch with you.

Interested in joining our team? Visit our career site.