During this session, we’ll discuss how fixed operations can sustain and increase profitability while addressing some of the challenges facing the industry. Specific item will include customer retention statistics and systems, how dealers feel about the state of the service experience and how to create a premium vehicle ownership experience that consumers expect, if not demand. By following the example of other retail experiences such as those of Amazon and Uber. Also, we’ll bust some common vehicle ownership myths and learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.

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