Marketing Car Buyers Value Transparency Friday May 27, 2016 4:19 min Read Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn’s Story The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave’s Story The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information Dealership ExperienceCustomer Handling Related Market Insights Marketing Meet the Consumer Demand for Omnichannel Retailing 2 min Read Marketing Announcing Retail360: The Only True Omnichannel Capability in Automotive Retail 4 min Read Marketing Delivering exceptional client experiences through AI 1 min Read