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EXCLUSIVE SNEAK PEEK:

NADA 2020 — Las Vegas, February 15–17

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The Dealership Experience:

Shoppers Are Informed But Still Rely on Salespeople for Information

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Real car buyers talk to us about how their salespeople were helpful during the purchase process. While car buyers know a lot, they don’t know everything, and a knowledgeable and helpful salesperson is an important part of creating a positive experience at the dealership.

 

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