Shoppers Are Informed But Still Rely on Salespeople for Information

Real car buyers talk to us about how their salespeople were helpful during the purchase process. While car buyers know a lot, they don’t know everything, and a knowledgeable and helpful salesperson is an important part of creating a positive experience at the dealership.

Additional Resources:

• The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn’s Story
• The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave’s Story
• The Dealership Experience: Car Buyers Value Transparency