Customer Handling Can Make or Break a Deal – Dave’s Story

Car buyer Dave G. talks to us about how a dealership that doesn’t value his time, won’t be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer. In contrast, Dave tells us about how another dealer got the experience exactly right!

Additional Resources:

• The Dealership Experience: Car Buyers Value Transparency
• The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information