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7 min read
Working Deals in a Digital World
09/14/2018
Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer loyalty — at the same time. More and more, car shoppers are ready to start — and even make — deals online. Thanks to a convergence of high consumer expectations, rapidly evolving technologies and a greater understanding of online behaviors, the stage has been…
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Digital Retailing
Dealership Experience
Customer Handling
Marketing
Sales
Play
2:45 min watch
Customer Handling Can Make or Break a Deal – Dionne’s Story
06/29/2016
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story Why Car Buyers Choose You
Read Article
Dealership Experience
Customer Handling
Sales
Play
3:27 min watch
Customer Handling Can Make or Break a Deal – Lynn’s Story
05/29/2016
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Car Buyers Value Transparency The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Read Article
Dealership Experience
Customer Handling
Marketing
Sales
Play
3:43 min watch
Customer Handling Can Make or Break a Deal – Dave’s Story
05/28/2016
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer. In contrast, Dave tells us about how another dealer got the experience exactly right! Additional Resources: The Dealership Experience: Car Buyers Value Transparency The Dealership Experience: Shoppers…
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Dealership Experience
Customer Handling
Sales
Play
4:19 min watch
Car Buyers Value Transparency
05/27/2016
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Read Article
Dealership Experience
Customer Handling
Sales
Marketing
3 min read
Customer handling can make or break a deal
04/20/2015
Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. This infographic shares key insights on how and why customers ultimately choose the dealership they purchase from.
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Dealership Experience
Research
infographic
Customer Handling
Sales