Customer Handling Archives

Working Deals in a Digital World 09/14/2018 Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer loyalty — at the same time. More and more, car shoppers are ready to start — and even make — deals online. Thanks to a convergence of high consumer expectations, rapidly evolving technologies and a greater understanding of online behaviors, the stage has been… Read Article

Digital Retailing Dealership Experience Customer Handling Marketing Sales

Customer Handling Can Make or Break a Deal – Dionne’s Story 06/29/2016 Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story Why Car Buyers Choose You Read Article

Dealership Experience Customer Handling Sales

Customer Handling Can Make or Break a Deal – Lynn’s Story 05/29/2016 Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Car Buyers Value Transparency The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information Read Article

Dealership Experience Customer Handling Marketing Sales

Customer Handling Can Make or Break a Deal – Dave’s Story 05/28/2016 Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer. In contrast, Dave tells us about how another dealer got the experience exactly right! Additional Resources: The Dealership Experience: Car Buyers Value Transparency The Dealership Experience: Shoppers… Read Article

Dealership Experience Customer Handling Sales

Car Buyers Value Transparency 05/27/2016 Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information Read Article

Dealership Experience Customer Handling Sales Marketing

Customer handling can make or break a deal 04/20/2015 Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. This infographic shares key insights on how and why customers ultimately choose the dealership they purchase from. Read Article

Dealership Experience Research infographic Customer Handling Sales