infographic Archives

Data Reveals New Car Merchandising Best Practices 08/15/2018 Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, data shows that shoppers are more likely to engage with well-merchandised vehicles.1 The good news? Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on how well your inventory listings… Read Article

Research Advertising Merchandising infographic New Car Best Practices Marketing

Cox Automotive Incentives Study 07/17/2018 New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of shoppers are most likely to research incentives at least weekly during their purchase process, and over two-thirds look for this information on third-party sites. This infographic shows the types of incentives that resonate best with consumers. It also provides ways that OEMs and dealers… Read Article

Research Rebates & Incentives infographic Sales

Research Shows How Strong Merchandising with Used Cars Gives You an Edge 06/04/2018 Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. In fact, because data shows that shoppers are more likely to engage with well-merchandised vehicles,1 Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on merchandising.… Read Article

Research Advertising Merchandising infographic Used Car Best Practices Marketing

Certified Pre-Owned (CPO) 10/18/2017 CPO (Certified Pre-Owned) sales will continue to grow as increasing consumer demand is met with new supply from off-lease volumes. Shoppers see the value of CPO because it gives those who can’t afford a new vehicle the opportunity to have similar technology along with the peace-of-mind that comes with CPO warranty coverage. M cpo sales (2017) CPO sales YTD 2017 are 1.1 million (up 1.6% year-over-year).1 M expected… Read Article

Research Economy & Trends CPO infographic Market Insights Sales Economy & Trends

Service 10/18/2017 When it comes to maintenance and repair services, dealerships are leaving money on the table. Despite being known for their knowledgeable and skilled technicians, dealers only capture 30% of service visits a year. Dealerships must more effectively “sell” their service department. Ultimately, a strong maintenance and repair customer service experience can lead to future sales and referral business. $ B spent on service Consumers spend $99… Read Article

Fixed Ops Research infographic Service Market Insights Economy & Trends

In-Vehicle Technology 10/18/2017 Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it. While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles. % technology improves driving 68% agree that technology features have improved the way they drive.1 % would pay extra for technology 64%… Read Article

Research infographic Vehicle Tech Sales Market Insights Economy & Trends

Digital Retailing 10/18/2017 The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options. % WANT TO DO ONE OR MORE STEPS OF THE PURCHASE PROCESS ONLINE % WANT TO SIGN FINAL DOCUMENTS AT THE DEALERSHIP % STILL WANT HELP FROM DEALERSHIP STAFF EVEN IF ONLINE PURCHASE OPTIONS ARE AVAILABLE… Read Article

Digital Retailing Dealership Experience Research infographic Market Insights Sales Economy & Trends

2017 Dealership Defection Study 01/11/2017 For the 2017 Dealership Defection Study, we surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours to determine why a consumer chooses to purchase a car from your dealership - and conversely - when and why they walked away. Read Article

Dealership Experience infographic Sales

What Car Shoppers Want from Online Videos 01/12/2016 The 2015 Cox Automotive Consumer Video Research Study reveals what car shoppers want from online videos including: ideal length of videos, what car shoppers want to see in videos and just how important vehicle videos are in the shopping process. Read Article

Research Merchandising infographic video Marketing

Customer handling can make or break a deal 04/20/2015 Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. This infographic shares key insights on how and why customers ultimately choose the dealership they purchase from. Read Article

Dealership Experience Research infographic Customer Handling Sales