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2 min read
Data Reveals New Car Merchandising Best Practices
08/15/2018
Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, data shows that shoppers are more likely to engage with well-merchandised vehicles.1 The good news? Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on how well your inventory listings…
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Research
Advertising
Merchandising
infographic
New Car
Best Practices
Marketing
4 min read
Cox Automotive Incentives Study
07/17/2018
New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of shoppers are most likely to research incentives at least weekly during their purchase process, and over two-thirds look for this information on third-party sites. This infographic shows the types of incentives that resonate best with consumers. It also provides ways that OEMs and dealers…
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Research
Rebates & Incentives
infographic
Sales
2 min read
Research Shows How Strong Merchandising with Used Cars Gives You an Edge
06/04/2018
Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. In fact, because data shows that shoppers are more likely to engage with well-merchandised vehicles,1 Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on merchandising.…
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Research
Advertising
Merchandising
infographic
Used Car
Best Practices
Marketing
2 min read
Certified Pre-Owned (CPO)
10/18/2017
CPO (Certified Pre-Owned) sales will continue to grow as increasing consumer demand is met with new supply from off-lease volumes. Shoppers see the value of CPO because it gives those who can’t afford a new vehicle the opportunity to have similar technology along with the peace-of-mind that comes with CPO warranty coverage. M cpo sales (2017) CPO sales YTD 2017 are 1.1 million (up 1.6% year-over-year).1 M expected…
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Research
Economy & Trends
CPO
infographic
Market Insights
Sales
Economy & Trends
2 min read
Service
10/18/2017
When it comes to maintenance and repair services, dealerships are leaving money on the table. Despite being known for their knowledgeable and skilled technicians, dealers only capture 30% of service visits a year. Dealerships must more effectively “sell” their service department. Ultimately, a strong maintenance and repair customer service experience can lead to future sales and referral business. $ B spent on service Consumers spend $99…
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Fixed Ops
Research
infographic
Service
Market Insights
Economy & Trends
2 min read
In-Vehicle Technology
10/18/2017
Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it. While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles. % technology improves driving 68% agree that technology features have improved the way they drive.1 % would pay extra for technology 64%…
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Research
infographic
Vehicle Tech
Sales
Market Insights
Economy & Trends
2 min read
Digital Retailing
10/18/2017
The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options. % WANT TO DO ONE OR MORE STEPS OF THE PURCHASE PROCESS ONLINE % WANT TO SIGN FINAL DOCUMENTS AT THE DEALERSHIP % STILL WANT HELP FROM DEALERSHIP STAFF EVEN IF ONLINE PURCHASE OPTIONS ARE AVAILABLE…
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Digital Retailing
Dealership Experience
Research
infographic
Market Insights
Sales
Economy & Trends
2 min read
2017 Dealership Defection Study
01/11/2017
For the 2017 Dealership Defection Study, we surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours to determine why a consumer chooses to purchase a car from your dealership - and conversely - when and why they walked away.
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Dealership Experience
infographic
Sales
3 min read
What Car Shoppers Want from Online Videos
01/12/2016
The 2015 Cox Automotive Consumer Video Research Study reveals what car shoppers want from online videos including: ideal length of videos, what car shoppers want to see in videos and just how important vehicle videos are in the shopping process.
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Research
Merchandising
infographic
video
Marketing
3 min read
Customer handling can make or break a deal
04/20/2015
Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. This infographic shares key insights on how and why customers ultimately choose the dealership they purchase from.
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Dealership Experience
Research
infographic
Customer Handling
Sales