video Archives

Telling Your Value Story with Video 01/31/2017 Video is a compelling way to engage car shoppers and build interest in your inventory and dealership. Your goal is to influence potential customers to choose you. Today, consumers are empowered by the latest technology and have even come to expect it. According to the 2015 Cox Automotive Consumer Video Research Study, 65% of consumers consider vehicle videos to be an important part of their car-shopping… Read Article

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What Car Shoppers Want from Online Videos 01/12/2016 The 2015 Cox Automotive Consumer Video Research Study reveals what car shoppers want from online videos including: ideal length of videos, what car shoppers want to see in videos and just how important vehicle videos are in the shopping process. Read Article

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