Best Practices Archives

Data Reveals New Car Merchandising Best Practices 08/15/2018 Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, data shows that shoppers are more likely to engage with well-merchandised vehicles.1 The good news? Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on how well your inventory listings… Read Article

Research Advertising Merchandising infographic New Car Best Practices Marketing

12 metrics every dealer needs to track 07/20/2018 Financial statements. Vendors. OEMs. Your CRM, DMS and BDC. You’re inundated with data and reports, but which metrics matter most? Cox Automotive studied vast amounts of data from thousands of dealers, including the highest performers, to come up with a list of Key Performance Indicators (KPIs) and best-in-class benchmarks. See how you stack up against the highest performers in the industry. Download the Top 12 Used Car… Read Article

Performance Metrics UCMRO Used Car Best Practices Inventory

Research Shows How Strong Merchandising with Used Cars Gives You an Edge 06/04/2018 Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. In fact, because data shows that shoppers are more likely to engage with well-merchandised vehicles,1 Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on merchandising.… Read Article

Research Advertising Merchandising infographic Used Car Best Practices Marketing

Every Picture Sells a Story 05/02/2018 The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Quality photos of online inventory are a critical part of the vehicle merchandising that is essential to optimizing the effectiveness of advertising on third-party sites, like KBB.com and Autotrader.com. In fact, because data… Read Article

Research Advertising Merchandising New Car Used Car Best Practices Marketing

Telling Your Value Story Through Photos 05/02/2018 The goal of online merchandising is to differentiate your inventory and your dealership from the competition in a crowded marketplace. To get consumers engaged in the process of purchasing from you, your online merchandising must create value in the minds of shoppers. Your goal is to influence shoppers to choose you. The photo tips presented here are best practices that can be implemented on your dealership… Read Article

Advertising Merchandising Best Practices Marketing

Merchandising New Cars: Is It Worth It? 05/02/2018 Through years of experience we know that great merchandising yields great results on used inventory, but many dealers still show signs of disbelief that it will lead to similar results for new inventory. While it is easy to argue that new vehicles are basically commoditized – that they are the same and consumers will not need to be sold through pricing, multiple real photos and comments… Read Article

Advertising Merchandising New Car Best Practices Marketing

Telling Your Value Story with Video 01/31/2017 Video is a compelling way to engage car shoppers and build interest in your inventory and dealership. Your goal is to influence potential customers to choose you. Today, consumers are empowered by the latest technology and have even come to expect it. According to the 2015 Cox Automotive Consumer Video Research Study, 65% of consumers consider vehicle videos to be an important part of their car-shopping… Read Article

Advertising Merchandising Best Practices video Marketing

Telling Your Value Story with Custom Comments 01/20/2017 Custom comments are an important component of your merchandising because they help create value in the minds of shoppers. Essentially your goal is to influence potential customers to choose your vehicle and your dealership, and one of the best ways to do so is through custom comments. The writing tips presented here are best practices that can be implemented on your dealership website as well as… Read Article

Advertising Merchandising Best Practices Marketing

How to Market New Cars Online 02/11/2016 New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value. This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere… Read Article

Merchandising New Car Best Practices Marketing

How to Use the Internet to Level the Playing Field Between You and Your Competition 09/02/2015 There’s a misconception that dealers “of a certain size” can’t compete against large dealer operations on the Internet, especially on third-party sites. The truth of the matter is that shoppers don’t discriminate on the Internet between large-, mid- or small-size dealers, or whether they’re a franchise or independent.1 Shoppers are looking for the best value. Today, that could be a new- or a used car from Anytown… Read Article

Advertising Merchandising Used Car Best Practices Marketing