Best Practices
How to Market New Cars Online
Thursday February 11, 2016
Article Highlights
- 43% of New vehicle buyers actually started shopping for a Used car first before ultimately settling on a New car.
- Define your New car marketing strategy: have an inventory-based marketing strategy, think “all cars” all the time and view your marketing through a consumer-centric lens
- Always show the price. Listings without a price can turn customers off because they may automatically assume a vehicle costs too much.
![online car shopper](https://www.coxautoinc.com/wp-content/uploads/2017/10/iStock-496347828.jpg)
New car marketing is every bit as important as used car marketing because, from a shopper’s perspective, they don’t distinguish much between new and used vehicles. They’re simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online.
![](https://www.coxautoinc.com/wp-content/uploads/2017/08/New-Car-Handbook.png?w=679)
How to Market New Cars Online
See the full handbook to learn how to effectively market your New Cars online.
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