Marketing

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Marketing Working Deals in a Digital World Dealerships have arrived at a moment of unprecedented opportunity, where it’s now possible to drive increased efficiency, profitability — and even customer… Read Article

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Marketing Data Reveals New Car Merchandising Best Practices Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, because data… Read Article

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Marketing 2018 Vehicle Tech Features Study In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead… Read Article

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Marketing Take the guesswork out of your digital ad strategy and optimize your marketing spend The good old days were so much simpler. Car buyers would hit the weekend newspaper classified ads and head out to dealerships;… Read Article

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Marketing Four essential strategies for successful digital advertising WELCOME TO THE “DIGITAL FIRST” ERA Digital advertising has evolved from a component of dealership marketing to the cornerstone of effective strategy.… Read Article

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Marketing The Big Takeover: Coordinated Online Campaigns Maximize OEM Marketing This case study shows how two OEMs used advertising takeovers of third-party site homepages combined with well-timed multi-tier ads, editorial, social media… Read Article

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Marketing Keys to Personalized Marketing on Dealer Websites Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to… Read Article

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Marketing Out-Retailing the Competition: Prepare for Today’s Preferred Buyer Experience SAAR is leveling and an increasing supply of used cars is creating price pressure on new cars. This more competitive marketplace is… Read Article

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Marketing Research Shows How Strong Merchandising with Used Cars Gives You an Edge Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and… Read Article

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Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what… Read Article

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Marketing Telling Your Value Story Through Photos The goal of online merchandising is to differentiate your inventory and your dealership from the competition in a crowded marketplace. To get… Read Article

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Marketing Merchandising New Cars: Is It Worth It? Through years of experience we know that great merchandising yields great results on used inventory, but many dealers still show signs of… Read Article

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Marketing 2018 Car Buyer Journey Study The 2018 Car Buyer Journey Study explores how consumers complete the entire vehicle purchase process by exploring when, where and how consumers decide to… Read Article

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Marketing Affordability The average U.S. household owns 1.9 cars, but how much are they really spending on the actual vehicle? In this video, Jonathan… Read Article

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Marketing 2016 Autotrader CPO Study Certified Pre-Owned (CPO) sales are on the rise and the pace is projected to increase. Of the 22.7 million consumers in the… Read Article

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Marketing Influence of Online Shopping Car buyers spend most of their shopping time online and are using a variety of devices to shop, including desktop and laptop… Read Article