Marketing

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Marketing Research Shows How Strong Merchandising with Used Cars Give You an Edge Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and… Read Article

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Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what… Read Article

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Marketing Telling Your Value Story Through Photos The goal of online merchandising is to differentiate your inventory and your dealership from the competition in a crowded marketplace. To get… Read Article

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Marketing Merchandising New Cars: Is It Worth It? Through years of experience we know that great merchandising yields great results on used inventory, but many dealers still show signs of… Read Article

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Marketing 2018 Car Buyer Journey Study The 2018 Car Buyer Journey Study explores how consumers complete the entire vehicle purchase process by exploring when, where and how consumers decide to… Read Article

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Marketing Affordability The average U.S. household owns 1.9 cars, but how much are they really spending on the actual vehicle? In this video, Jonathan… Read Article

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Marketing 2016 Autotrader CPO Study Certified Pre-Owned (CPO) sales are on the rise and the pace is projected to increase. Of the 22.7 million consumers in the… Read Article

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Marketing Influence of Online Shopping Car buyers spend most of their shopping time online and are using a variety of devices to shop, including desktop and laptop… Read Article

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Marketing Affordability Daily expenses continue to grow at a faster pace than wages and income, leaving consumers with less money to spend on their… Read Article

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Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capitalization:… Read Article

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Marketing How the Best Dealers Stay Top-of-Mind Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of… Read Article

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Marketing Three Key Yahoo! Takeaways for Automotive Retail Believe it or not, I still have a Yahoo! email account. I no longer use it for much more than the “secondary”… Read Article

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Marketing Transparency – Measuring the Value of Your Marketing Investment To help provide dealers with the definitive connection between the unknown online shopper and the offline transaction, we set out to conduct… Read Article

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Marketing Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons.… Read Article

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Marketing How to Sell High-Tech Vehicles without a PhD from MIT It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but… Read Article

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Marketing Why Website Security Is Essential for a Consumer-Centric Website Experience Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are… Read Article