Marketing Insights & Articles | Learning Center | Cox Automotive

Meet the Consumer Demand for Omnichannel Retailing 10/25/2024 Jessica Stafford, Senior Vice President of Cox Automotive Consumer Solutions, shares how dealers can provide an outstanding shopper experience with an omnichannel approach. Today’s car shoppers have made themselves clear. They want an omnichannel retail experience: 71% of consumers say they are likely to complete their next car purchase using an omnichannel approach. (2023 Cox Automotive Car Buyer Journey Study) 43% of recent car buyers used… Read Article

Back Office Sales Marketing

Announcing Retail360: The Only True Omnichannel Capability in Automotive Retail 10/08/2024 Today’s consumers want a consistent, connected car-buying journey. In fact, according to Cox Automotive’s Car Buyer Journey study, 43% of recent car buyers used an omnichannel approach, and 71% are likely to do so in the future. That means more than 7 out of 10 shoppers will use multiple channels—online, in-store or some combination—to make their next vehicle purchase. Providing the connected, omnichannel experience consumers want—while… Read Article

Back Office Sales Marketing

Delivering exceptional client experiences through AI 08/01/2024 Hear from Mandi Fang, Senior Vice President of Operations and her leaders on how Cox Automotive is investing in technology to deliver exceptional client experiences. Read Article

Marketing

Your First Look at NADA 2024 01/23/2024 As NADA 2024 approaches, Brendan Reardon, AVP of Sales for VinSolutions and Retail360 Deal, shares a preview of what to expect at the “auto industry event of the year” — plus some tips for networking while you’re at the show. Want to know what else to look for at NADA this year? Check out the new First Look Guide from Cox Automotive. Q: What emerging trends… Read Article

Marketing

Data Innovation That Drives Bottom Line Results 04/10/2023 By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.” -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist. Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that drives a single intelligent decision vs. repeated, industry leading decisions. In… Read Article

Marketing

Connected Data: The engine that powers better results 08/11/2022 The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry. Read Article

Marketing

Own Every Purchase Path with One Tech Partner 03/09/2022 In the increasingly unpredictable landscape of automotive retail, consumer expectations are evolving, and morphing, at a rapid pace. Predictive, meet-every-consumer-where-they-are solutions like Starbucks, Netflix, and Amazon have raised the bar, and have consumers demanding intelligent buying experiences that "get" them every step of the way. Keeping up with those expectations and maintaining market share requires a flexible suite of solutions to meet the needs of every… Read Article

Digital Retailing Marketing

Let’s Move Forward with Technology That Works Together 03/08/2022 NADA is the “big show.” The even bigger show will be the end results you and your dealership deliver in 2022 when your entire organization functions as one, cohesive unit, delivering next-level consumer experiences that drive real results for your business. That’s our goal, and I know that many of you are looking ahead to this new year with ambition and hope that your business—your whole… Read Article

Marketing

Check These 3 Boxes to Create an Individualized Buying Experience for Every Shopper 01/12/2022 With every consumer choosing their own, unique path to purchase, you need to deliver an individualized buying experience for every shopper — so you can get more leads, close more deals, and earn higher profits. Let’s explore how you can grow your dealership by supporting any consumer, shopping any way, from anywhere. The right digital retailing partner will check the boxes on the following three things.… Read Article

Digital Retailing Marketing

This is the Way Forward: Digital Retailing Insights to Drive Success in 2022. 02/02/2021 We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. Consumers are making it clear that digital retailing… Read Article

Marketing