Marketing Insights & Articles | Learning Center | Cox Automotive

Own Every Purchase Path with One Tech Partner 03/09/2022 In the increasingly unpredictable landscape of automotive retail, consumer expectations are evolving, and morphing, at a rapid pace. Predictive, meet-every-consumer-where-they-are solutions like Starbucks, Netflix, and Amazon have raised the bar, and have consumers demanding intelligent buying experiences that "get" them every step of the way. Keeping up with those expectations and maintaining market share requires a flexible suite of solutions to meet the needs of every… Read Article

Digital Retailing Marketing

Let’s Move Forward with Technology That Works Together 03/08/2022 NADA is the “big show.” The even bigger show will be the end results you and your dealership deliver in 2022 when your entire organization functions as one, cohesive unit, delivering next-level consumer experiences that drive real results for your business. That’s our goal, and I know that many of you are looking ahead to this new year with ambition and hope that your business—your whole… Read Article

Marketing

Check These 3 Boxes to Create an Individualized Buying Experience for Every Shopper 01/12/2022 With every consumer choosing their own, unique path to purchase, you need to deliver an individualized buying experience for every shopper — so you can get more leads, close more deals, and earn higher profits. Let’s explore how you can grow your dealership by supporting any consumer, shopping any way, from anywhere. The right digital retailing partner will check the boxes on the following three things.… Read Article

Digital Retailing Marketing

This is the Way Forward: Digital Retailing Insights to Drive Success in 2021. 02/02/2021 We all know that 2020 created huge shifts in consumer habits and behaviors – from the way we shop, work, eat and even how our kids learn. Our world has become much more digital and companies have embraced contactless business models almost overnight. Of course, this shift to digital has had a profound impact on the automotive industry. Consumers are making it clear that digital retailing… Read Article

Marketing

5 Car-Shopping Trends That Persist in the Shadow of COVID-19 03/25/2020 It’s news to no one that these are anxious times. But despite what probably feels like all doom and gloom right now, there is actually plenty of opportunity for dealers to stay connected to customers, bring in new business, and even transform your 21st century sales and operational strategy for the better. We’ve analyzed the most recent data on consumer and dealer sentiment as well as… Read Article

Market Insights Marketing

Staying Connected to Your Customers During COVID-19 03/19/2020 These are unprecedented times. Every day seems to bring more news of COVID-19’s latest impacts, both globally and locally. Through all of this, we are committed to sharing with you the most up-to-date information and relevant best practices to help you continue to provide the optimal customer experience for which your dealership is known. Start with these tips: While many shoppers may delay their vehicle purchase… Read Article

Marketing

Reimagining the Automotive Consumer Experience 02/21/2020 It used to be that the key differentiator for dealers and manufacturers would be the product on their lots - the vehicle. However, over the years, OEMs have improved their product quality, and the difference between the quality of one vehicle over another is now harder for consumers to distinguish. As a result, consumer experience is of greater importance now more than ever. 2 in 3… Read Article

Market Insights Marketing

The High Cost of Poor-Quality Leads 11/11/2019 Time is money – and one of the most significant ways for dealers to waste both is chasing bad leads. Typically, the biggest problem for dealers isn’t getting enough leads, but rather, how to correctly manage the many they do have and how to distinguish the good leads from the bad ones. While ignoring leads can result in lost sales, there is a balance between following… Read Article

Digital Retailing Merchandising Lead Quality Marketing

5 Ways to Differentiate Your Dealership from the Competition 10/29/2019 It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than… Read Article

Digital Retailing Marketing Sales

Make Meaningful Connections & Sell an Experience 09/11/2019 Here we are in 2019, and it’s fair to assume that just about every dealership general manager or sales manager in America has heard about digital retailing. It’s also a reasonable assumption that some are all-in when it comes to adopting digital retailing, while others remain skeptical – and even more are unclear about the potential benefits to their business. The confusion is understandable. On its… Read Article

Digital Retailing Marketing Sales