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Marketing

4:19 min watch
Marketing Affordability The average U.S. household owns 1.9 cars, but how much are they really spending on the actual vehicle? In this video, Jonathan… Read Article
5 min read
Marketing 2016 Autotrader CPO Study Certified Pre-Owned (CPO) sales are on the rise and the pace is projected to increase. Of the 22.7 million consumers in the… Read Article
3 min read
Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capitalization:… Read Article
2 min read
Marketing How the Best Dealers Stay Top-of-Mind Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of… Read Article
4 min read
Marketing Three Key Yahoo! Takeaways for Automotive Retail Believe it or not, I still have a Yahoo! email account. I no longer use it for much more than the “secondary”… Read Article
3 min read
Marketing Transparency – Measuring the Value of Your Marketing Investment To help provide dealers with the definitive connection between the unknown online shopper and the offline transaction, we set out to conduct… Read Article
6 min read
Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what… Read Article
2 min read
Marketing Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons.… Read Article
5 min read
Marketing How to Sell High-Tech Vehicles without a PhD from MIT It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but… Read Article
4 min read
Marketing Why Website Security Is Essential for a Consumer-Centric Website Experience Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting. Dealer websites are… Read Article
4 min read
Marketing How to Uncover Impactful Automotive Keywords Using Google’s Search Console Marketers, internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword referral… Read Article
3 min read
Marketing How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy Google recently adapted its highly influential Zero Moment of Truth concept to the automotive industry, calling the decision-making, car-buying journey a series of micro moments,… Read Article
5 min read
Marketing 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory Some luxury dealers probably wonder what happened to the segment they used to know. As the lines between automotive mainstream and premium… Read Article
5 min read
Marketing Small Independent Dealer Uses Third-Party Sites to Level the Playing Field & Sell Cars His Way Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using… Read Article
4 min read
Marketing Why Online Sentiment Should Have an Impact on Your Digital Strategy If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s your customers’ experiences that… Read Article
4 min read
Marketing Customer Expectations Powering the In-Store Connection The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that fuses the… Read Article