Marketing

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Marketing Understanding the Balancing Act of an Effective Digital Advertising Strategy All digital advertising can be broken down into two groups: demand capitalization and demand generation. Paid search and retargeting are demand capita... Read Article

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Marketing How the Best Dealers Stay Top-of-Mind Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of reasons that ha... Read Article

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Marketing Three Key Yahoo! Takeaways for Automotive Retail Believe it or not, I still have a Yahoo! email account. I no longer use it for much more than the “secondary” email address on password settings b... Read Article

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Marketing Transparency – Measuring the Value of Your Marketing Investment To help provide dealers with the definitive connection between the unknown online shopper and the offline transaction, we set out to conduct the most... Read Article

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Marketing Every Picture Sells a Story The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to the... Read Article

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Marketing Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricin... Read Article

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Marketing How to Sell High-Tech Vehicles without a PhD from MIT It’s tempting in auto retailing to think of vehicle technology as just bells and whistles. Sure, tech features sweeten the deal, but they probably w... Read Article

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Marketing Why Website Security Is Essential for a Consumer-Centric Website Experience Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about ... Read Article

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Marketing How to Uncover Impactful Automotive Keywords Using Google’s Search Console Marketers, internet managers, SEO analysts, and anyone else with an interest in website search visibility enjoyed full access to organic keyword refer... Read Article

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Marketing How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy Google recently adapted its highly influential ... Read Article

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Marketing 3 Ways Luxury Dealers Can Sell Slow-Moving Inventory Some luxury dealers probably wonder what happened to the segment they used to know. As the lines between automotive mainst... Read Article

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Marketing Small Independent Dealer Uses Third-Party Sites to Level the Playing Field & Sell Cars His Way Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools... Read Article

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Marketing Why Online Sentiment Should Have an Impact on Your Digital Strategy If reputation has always been top-of-mind for your dealership, then so, too, has customer sentiment. That’s because it’s... Read Article

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Marketing Customer Expectations Powering the In-Store Connection The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that fuses the power of onlin... Read Article

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Marketing 4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity You can bet on the Big Game for big viewership. Of the top-10 most watched broadcasts in the United States, ... Read Article

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Marketing Telling Your Value Story with Video Video is a compelling way to engage car shoppers and build interest in your inventory and dealership. Your goal is to influen... Read Article