Seeing Is Believing
What Car Shoppers Want from Online Videos
Tuesday January 12, 2016
Article Highlights
- 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
- Most car shoppers prefer videos between 30 seconds and 2 minutes.
- Car shoppers find videos that show the vehicle exterior/ interior and design / feature overviews the most helpful.
The 2015 Cox Automotive Consumer Video Research Study reveals what car shoppers want from online videos including: ideal length of videos, what car shoppers want to see in videos and just how important vehicle videos are in the shopping process.
2015 Autotrader Consumer Video Research Study
Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.
DownloadFeatured Solution
Tags
Related Content
Marketing
Your First Look at NADA 2024
As NADA 2024 approaches, Brendan Reardon, AVP of Sales for VinSolutions and Retail360 Deal, shares a preview of what to ...
Read Article
Featured Solution
Advertise Online
2 out of 3 of all car buyers use Autotrader or Kelley Blue Book to shop. The right combination of listings and merchandising connect you with ready-to-buy shoppers fast. Convert online traffic into dealership foot traffic more effectively than any other third-party site in the automotive industry.
Read Article
Marketing
Data Innovation That Drives Bottom Line Results
By: Brad Phelps, Senior Director of Data Strategy
“Innovation is seeing what everyone has seen and thinking what no...
Read Article
Marketing
Connected Data: The engine that powers better results
By Ben FlusbergSVP, Data SolutionsCox Automotive
The Automotive industry is changing at breakneck speed. T...
Read Article