Seeing Is Believing
What Car Shoppers Want from Online Videos
Tuesday January 12, 2016
Article Highlights
- 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
- Most car shoppers prefer videos between 30 seconds and 2 minutes.
- Car shoppers find videos that show the vehicle exterior/ interior and design / feature overviews the most helpful.
The 2015 Cox Automotive Consumer Video Research Study reveals what car shoppers want from online videos including: ideal length of videos, what car shoppers want to see in videos and just how important vehicle videos are in the shopping process.
![](https://www.coxautoinc.com/wp-content/uploads/2017/08/VideoStudy.png?w=568)
2015 Autotrader Consumer Video Research Study
Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.
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