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Should I Stay or Should I Go?

2017 Dealership Defection Study

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Article Highlights

  1. 92% of customers who left the dealership without buying said they would come back in the future.
  2. Top 3 Reasons for Purchase according to the 2017 Dealership Defection Study: Good deal (41%), Liked the car (26%), Dealership experience (21%)
  3. 54% of consumers who didn’t buy a vehicle (but intended to) test drove a vehicle at the dealership.

For the 2017 Dealership Defection Study, we surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours to determine why a consumer chooses to purchase a car from your dealership – and conversely – when and why they walked away.

Dealership Defectors Study

2017 Dealership Defection Study

Download the infographic to take a look at the findings.

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