Sales Insights & Articles | Learning Center | Cox Automotive

The New Car Inventory Derby of 2021 06/28/2021 Every spring I look forward to the first weekend in May to watch The Kentucky Derby. In this year’s race, Bob Baffert set a record by winning his 7th trophy with the horse Medina Spirit who beat Mandaloun by a ¼ length. It was the closest finish at the Derby since 2005. The official outcome of the race is still under review, as Baffert was accused… Read Article

Sales

Case Study: How Clark Knapp Honda Speeds Up Sales 12/29/2019 A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico border in Texas’ Rio Grande Valley. Its market spans over 150 miles with 1.5 million people. The Valley has a higher than average poverty rate, which can translate to lower internet access. That may explain why no dealerships in the area offered digital retailing tools. Clark Knapp Honda saw… Read Article

Digital Retailing Sales

Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal 12/20/2019 “Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s the reality of the car business today – sure, it started with the internet, but customers have always been willing to travel four hours to save 500 bucks on a $30,000 car. That's not going to change.” —Digital Retailing Dealer Welcome to the upside-down world of price and… Read Article

Digital Retailing Sales

5 Ways to Differentiate Your Dealership from the Competition 10/29/2019 It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than… Read Article

Digital Retailing Marketing Sales

In a World Where Fewer People Own Cars, Where Do Dealerships Fit In? 10/09/2019 If you’re looking for a front-row seat to an unfolding disruption, keep your eye on the automotive industry. Right now it feels a bit like the wild west with so many mobility options and providers entering the market, and it remains to be seen how the landscape will settle. But one thing is for sure: the evolution is underway. It’s predicted that, in the near future,… Read Article

Mobility vehicle subscription Sales

Case Study: The Art of the Digital Deal 09/24/2019 OPENING VIRTUAL DOORS Driver’s Village has always prioritized its customers wants and needs. Faced with the harsh winter climate of upstate New York, the group converted an obsolete 90-acre regional mall into the country’s only auto mall with 20 franchises under one roof. This unique business model made shopping easier and more pleasant for customers. So, when digital retailing took off and a segment of customers… Read Article

Digital Retailing Case Study Sales

Is Car Subscription the Way of the Future? 09/20/2019 Emerging trends in mobility, such as the rise of ride-hailing, car sharing, and subscription services, are changing the way people use, value, and relate to personal vehicles. These new mobility services are contributing to a growing change in transportation preferences as consumers are shifting away from vehicle ownership and towards “vehicle usership.” But while pretty much everybody already understands ride-hailing and car-sharing (think: Uber, Lyft and Zipcar), vehicle… Read Article

Mobility vehicle subscription Sales

Make Meaningful Connections & Sell an Experience 09/11/2019 Here we are in 2019, and it’s fair to assume that just about every dealership general manager or sales manager in America has heard about digital retailing. It’s also a reasonable assumption that some are all-in when it comes to adopting digital retailing, while others remain skeptical – and even more are unclear about the potential benefits to their business. The confusion is understandable. On its… Read Article

Digital Retailing Marketing Sales

Ready or Not, Mobility Is Transforming the Automotive Industry 07/29/2019 EMBRACING THE CHANGE: If You Don’t, Someone Else Will History has proven if a better system comes along and it’s viable, people will use it. It’s entirely plausible that taxicab companies considered that there could be a better way to dispatch their vehicles. But their missed opportunity opened the door for a third-party – Silicon Valley-funded Uber – who revolutionized the ride-hailing industry away from taxicab… Read Article

Mobility vehicle subscription Operations Sales

So You Bought a Digital Retail Solution. Now What? 06/13/2019 You took the step and made the investment in digital retailing. Congratulations! Now comes the hard part: implementation. To do it right, it takes the right attitude, a strategic plan, and a relentless focus on the team. Below are some best practices that will help you get from implementation to results in less time – and with less heartache. Shift Your Perspective Leads: Digital retailing creates… Read Article

Digital Retailing Marketing Sales