Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it. While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles.
68% agree that technology features have improved the way they drive.1
64% are willing to pay extra for technology on their next vehicle (vs. only 41% who paid extra when buying their current vehicle).1
70% are likely to consider a vehicle with semi-autonomous features for their next purchase.1
60% say they know little or nothing about vehicle autonomy.2
Check out the other Key Consumer Research insights to learn more.
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- 2017 Autotrader Emerging In-Vehicle Tech Study
- 2016 KBB Future Autonomous Vehicle Study