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5 min read
2018 Vehicle Tech Features Study
08/10/2018
In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy.1 The Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers. This study surveyed 2,554 geographically dispersed…
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Play
4:48 min watch
Autonomous Vehicles
11/06/2017
What will happen with autonomous cars, when will it happen and how will it impact the auto industry? It's no surprise that there is so much talk about autonomous cars in the industry today, but what do consumers think – or even know – about them? In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, shares the consumer perspective on…
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Research
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Economy & Trends
1 min read
Top 10 Trends Impacting the Automotive Industry Today
11/06/2017
Over the last decade, the automotive industry has experienced record lows followed by record highs. While the future is full of uncertainty, it is also full of opportunity, and Cox Automotive strives to help clients navigate this ever-changing marketplace. Here are the 10 trends that we believe will have the greatest impact on automotive businesses in the near-term and long-term. We will continue to monitor these…
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2 min read
In-Vehicle Technology
10/18/2017
Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it. While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles. % technology improves driving 68% agree that technology features have improved the way they drive.1 % would pay extra for technology 64%…
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