Cox Automotive Inc.
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2018 Vehicle Tech Features Study 08/10/2018 In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy.1 The Vehicle Tech Features Study can help OEMs and dealers more effectively target in-market shoppers, close more sales and upsell tech features to new and existing customers. This study surveyed 2,554 geographically dispersed… Read Article
Research Vehicle Tech Marketing Sales
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Autonomous Vehicles 11/06/2017 What will happen with autonomous cars, when will it happen and how will it impact the auto industry? It's no surprise that there is so much talk about autonomous cars in the industry today, but what do consumers think – or even know – about them? In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, shares the consumer perspective on… Read Article
Research Vehicle Tech Market Insights Economy & Trends
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Top 10 Trends Impacting the Automotive Industry Today 11/06/2017 Over the last decade, the automotive industry has experienced record lows followed by record highs. While the future is full of uncertainty, it is also full of opportunity, and Cox Automotive strives to help clients navigate this ever-changing marketplace. Here are the 10 trends that we believe will have the greatest impact on automotive businesses in the near-term and long-term. We will continue to monitor these… Read Article
Digital Retailing Fixed Ops Research Economy & Trends Vehicle Tech Used Car Millennials Market Insights Economy & Trends
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In-Vehicle Technology 10/18/2017 Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it.  While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles. % technology improves driving 68% agree that technology features have improved the way they drive.1 % would pay extra for technology 64%… Read Article
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