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Key consumer research

Certified Pre-Owned (CPO)


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CPO (Certified Pre-Owned) sales will continue to grow as increasing consumer demand is met with new supply from off-lease volumes.  Shoppers see the value of CPO because it gives those who can’t afford a new vehicle the opportunity to have similar technology along with the peace-of-mind that comes with CPO warranty coverage.

cpo sales (2017)

CPO sales YTD 2017 are 1.1 million (up 1.6% year-over-year).1

expected cpo sales (2017)

CPO sales for 2017 are expected to be between 2.7 – 2.9 million.2

Franchised used sales (CPO vehicles)

21% of franchised Used sales are CPO vehicles.3

10  days
average cpo
vehicle turn


10  days
average non-cpo vehicle turn

On average CPO vehicles sell in 30 days (vs. 35 days for Used non-CPO).4

Top reasons consumers buy CPO


 The top reasons consumers buy CPO are “peace of mind” and “warranty’s safety benefits”.5

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  1. Autodata (January – May 2017)
  2. Cox Automotive Analysis
  3. NADA
  4. 2016 Cox Automotive Dealer Profiles Research (conducted with Vital Findings)
  5. 2016 Cox Automotive CPO Study