ATLANTA — The automotiveIT International conference, which concluded here last Wednesday, highlighted the breadth of the challenges and opportunities in the auto industry as companies change processes, products and business models. Industry speakers at the two-day event said a bright future lies ahead if automakers and suppliers successfully manage to develop and start adopting new technologies to improve production efficiency, make their products smarter and raise customer satisfaction, especially on the car retailing side. And executives speaking at the conference agreed that IT is a driving force in making the industry transformation happen.
In focus: connectivity, new technology and integration
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