3 min read

Super-Charging Your Dealership’s Marketing Programs  

Marketing Programs that Move the Needle  Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time.  Integrating … Continued Read Article
Dealer.com’s Google Analytics 4 Quick Reference Guide    1 min read

Dealer.com’s Google Analytics 4 Quick Reference Guide   

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.    … Continued Read Article
Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release   2 min read

Dealer.com Websites Now Certified by the Automotive Standards Council (ASC) – Press Release  

Your Dealer.com Website Has an Important New Certification  Dealer.com websites are now officially certified by the Automotive Standards Council (ASC), as part of an ongoing initiative to ensure Google Analytics reporting standardization across automotive websites.   As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a universal groundwork … Continued Read Article
4 min read

Unlock the Profit Potential in Your Marketing Automation

Introduction The right automotive marketing strategies can boost your business’s profitability. We’ve identified several best practices for success: personalizing customer interactions, integrating multi-channel approaches, and continuously analyzing performance metrics. By focusing on these, you can unlock the true profit potential of your marketing automation tools. Let’s dive into these practices and see how they can … Continued Read Article
4 min read

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey 

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the … Continued Read Article