Smiling business colleagues using touchpad on the backs eat of the car. Focus is on businessman with glasses.

Consumers are experiencing the benefits of in-vehicle technology, and are more willing than ever before to spend extra for it.  While most consumers will consider a vehicle with semi-autonomous features like self-braking and assisted parking, they remain wary — or largely unfamiliar with — fully autonomous vehicles.  

technology improves driving
%

68% agree that technology features have improved the way they drive.1

would pay extra for technology
%

64% are willing to pay extra for technology on their next vehicle (vs. only 41% who paid extra when buying their current vehicle).1

consider semi-autonomous features
%

70% are likely to consider a vehicle with semi-autonomous features for their next purchase.1

lack knowledge of vehicle autonomy
%

60% say they know little or nothing about vehicle autonomy.2

Check out the other Key Consumer Research insights to learn more.