Sales Digital Retailing Wednesday October 18, 2017 2 min Read The Cox Automotive Future of Digital Retail Study survey of 2,550 in-market shoppers reveals consumer demand for a convenient, consultative sales process that seamlessly connects online & offline car-buying options. WANT TO DO ONE OR MORE STEPS OF THE PURCHASE PROCESS ONLINE % WANT TO SIGN FINAL DOCUMENTS AT THE DEALERSHIP % STILL WANT HELP FROM DEALERSHIP STAFF EVEN IF ONLINE PURCHASE OPTIONS ARE AVAILABLE % ARE MORE LIKELY TO BUY FROM A DEALERSHIP THAT OFFERS AT LEAST ONE COMPONENT OF DIGITAL RETAILING % What shoppers* prefer to do “online away from dealership…” GET INFORMATION ABOUT THE DEAL 71% Find info on incentives, trade-in value, info on add-ons, trade-in offer UNDERSTAND AND SECURE FINANCING 43% Apply for financing, notified of financing qualification DEALERSHIP SITES 51% Select add-ons, four square, make a deposit, finalize price Check out the other Key Consumer Research insights to learn more. Affordability Influence of Online Shopping Digital Retailing Service In-Vehicle Technology CPO Digital RetailingDealership ExperienceResearchinfographic *Percentage of the 83% of surveyed consumers who prefer to complete at least one purchase activity online away from the dealership. Related Market Insights Market Insights Cox Automotive Auto Market Report: September 16 5 min Read Auto Market Weekly Summary 5 min Read Auto Market Weekly Summary 4 min Read