Independent dealers serve a shopper whom much of the industry overlooks at times— one shaped by financial reality, urgent need, and careful online research. Understanding who that buyer really is changes how you market, how you communicate, and how you close.
This ebook translates Cox Automotive’s 2025 Independent Buyer Research into six data-backed trends — from the first trigger to the final impression — each paired with a practical action plan built specifically for independent retail dealers.
