Car Buyers Have Mixed Feelings about Their Dealership Experiences

Real car buyers tell us about the things they liked and didn’t like at the dealership.

Additional Resources:

• The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn’s Story
• The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave’s Story
• The Dealership Experience: Car Buyers Value Transparency
• The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
• How Do Car Buyers Define a Bad Dealership Experience?