17 min read

Driving Impact, Ep. 4: The New Rules of Trust in AI Search 

Consumers are increasingly relying on AI search and other AI-powered experiences to research dealerships, compare options and form opinions before ever visiting a showroom. Matt Maher and Tessa Nadik discuss how AI is changing the way trust is earned in automotive retail, from reputation and transparency to customer experience and digital presence. Learn what dealership leaders should prioritize as AI becomes a greater influence on purchase… Read Article
21 min read

Driving Impact, Ep. 3: Customers Have Changed. Is Your Car-Buying Experience Keeping Up?

In this episode of Driving Impact, Matt Maher sits down with Jessica Stafford to discuss what today's car buyers value most and how dealers can evolve alongside changing expectations. From digital retailing and automotive financing to AI's growing role in automotive retail, they share insights from Cox Automotive research and real-world dealership examples. The conversation explores practical ways to streamline the car-buying experience, connect online and in-store interactions,… Read Article
18 min read

Driving Impact, Ep. 2: The Rise of the AI-Driven Shopper 

AI is changing the way people shop for vehicles. What does that mean for your dealership? In this episode of Driving Impact, Matt Maher sits down with Cox Automotive's Noah Lee to explore how AI is reshaping the customer journey and what dealers can do to stay ahead. Noah shares practical insights on what today's AI-informed shoppers expect, why transparency and faster response times matter more… Read Article
19 min read

Driving Impact, Ep. 1: GEO, SEO, and the Changing Role of Search

Everyone is talking about AI, but where should dealers focus their time and attention? In the first episode of Driving Impact, Matt Maher sits down with Cox Automotive's Tessa Nadik to discuss practical ways dealers are using AI today. Tessa shares her approach to getting started, common mistakes to avoid, how to create more personalized customer experiences, and what dealers should look for when evaluating new technology.… Read Article
1 min read

Know Your Buyer, Grow Your Lot 

Independent dealers serve a shopper whom much of the industry overlooks at times— one shaped by financial reality, urgent need, and careful online research. Understanding who that buyer really is changes how you market, how you communicate, and how you close.  This ebook translates Cox Automotive’s 2025 Independent Buyer Research into six data-backed trends — from the first trigger to the final impression — each paired with a practical action plan built specifically for independent retail… Read Article
8 min read

What Dealers Need to Know About AI Right Now: Discovery, Data, and Decisions

Summary: AI and large language models are reshaping dealer discovery, shifting influence from clicks to mentions and making inventory data a key factor in whether a dealership surfaces at all.  Data quality and system connectivity determine AI impact, with the strongest results showing up when inventory, pricing, F&I, and operations work together.  AI is changing how work gets done — removing repetitive tasks, elevating human judgment, and creating competitive gaps for dealers who wait to adopt. Artificial intelligence… Read Article
4 min read

The AI Advantage: How Data-Driven Intelligence Is Transforming Automotive Retail 

By now you’ve probably heard how AI is all the rage in automotive retail. You’ve heard how it’s revolutionizing the way dealers sell and the way buyers want to buy. In fact, AI has become such a hot topic that it’s now a regular part of industry conversations—highlighting just how important this technology is.   But there’s a reason for the hype—real business impact behind the buzz. According to recent Cox Automotive research, dealers who have fully adopted AI are seeing 50% higher revenue growth, efficiency gains, and profitability, compared… Read Article
3 min read

Mohawk Honda Sees Exceptional Results with Cox Automotive Connected Solutions  

“I couldn't imagine doing it without all these solutions all together.” - Mike O’Toole, Used Car Director  Mohawk Honda drives efficiency, growth, and customer satisfaction leveraging a connected ecosystem of solutions that power every part of the dealership. For Mike O’Toole, Used Car Director, and Jennifer DeCiero, BDC Manager, the real advantage comes from Cox Automotive products working together, seamlessly.  Seamless Inventory and Customer Connection  Mike O’Toole… Read Article