ATP Archives

Kelley Blue Book Report: New-Vehicle Costs Rise in June, Outpacing Transaction Prices as Sales Slow, Incentives Tick Up 07/14/2025 The cost of a new vehicle climbed higher in June, according to data released today by Kelley Blue Book, a Cox Automotive brand, but the average transaction price (ATP) increase was relatively mild and below the long-term average. New-vehicle sales incentives held mostly steady last month, increasing only modestly from May. The sales pace in June was little changed from the previous month, and inventory climbed… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Hold Steady in May, As Automakers and Dealers Work To Offset Tariff-Driven Cost Increases 06/10/2025 According to new data released today from Cox Automotive’s Kelley Blue Book, the average new-vehicle transaction price (ATP) in May was mostly unchanged from April, as the new vehicle sales pace slowed. Key takeaways from the May report include: New-vehicle ATP held steady in May at $48,799, virtually unchanged from the revised April ATP of $48,811. Compared to May 2024, new-vehicle transaction prices were higher by… Read Article

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Kelley Blue Book Report: As Tariff Talk Clouds the Market, New-Vehicle Prices Jump Higher by 2.5% in April 05/12/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from the April report include: New-vehicle ATP increased in April to $48,699. The month-over-month ATP increase of 2.5% was sharp, as April typically delivers a monthly increase of 1.1%. In the past decade, only April 2020 produced a larger month-over-month increase, at 2.7%. New-vehicle prices in April… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Hold Steady in March As Sales Increase Ahead of Anticipated Tariff-Driven Price Hikes 04/09/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from March include: New-vehicle ATP held mostly steady month over month and year over year in March at $47,462, down slightly from the revised-lower ATP of $47,577 in February. In March, new-vehicle ATPs were higher year over year by less than 1%. Sales incentives in March were… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Increase Year Over Year in February, With Record EV Incentives and Booming Six-Figure Vehicle Sales 03/11/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways from February include: The estimated February new-vehicle ATP from Kelley Blue Book was $48,039, a year-over-year gain of 1.0%, but lower by 1.3% from January. Sales incentive levels were mostly flat month over month but higher compared to February 2024 by 18.6%. The average incentive package last… Read Article

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Kelley Blue Book Report: Average New-Vehicle Prices Fell in January, But Were Higher Year Over Year By 1.3% 02/11/2025 The monthly new-vehicle average transaction price (ATP) report from Cox Automotive’s Kelley Blue Book was released today. Key takeaways in January include: The new-vehicle ATP in January was lower versus December by 2.2%, falling to $48,641. The January ATP increased year over year by 1.3%. A year ago, the new-vehicle ATP was $48,031. Sales incentives declined last month, falling from 8.0% of ATP in December to… Read Article

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Kelley Blue Book Report: Average New-Vehicle Prices Climb Higher For Fourth Consecutive Month, Flirt with All-Time High 01/15/2025 New-vehicle prices in December climbed higher for the fourth consecutive month and were close to the all-time high marked in December 2022. Average transaction prices (ATPs), as measured by Cox Automotive’s Kelley Blue Book, typically peak in December, as high-priced models from luxury makers often sell well in the final month of the year. New-vehicle ATPs were $49,740 last month, an increase of 1.3% year over… Read Article

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Kelley Blue Book Report: New-Vehicle Prices Climb in November, While Higher Incentives Continue to Entice Buyers 12/11/2024 New-vehicle prices in November climbed higher year over year for the second straight month, according to data from Kelley Blue Book released today. Last month, the average transaction price (ATP) for a new vehicle was $48,724, an increase of $699, or 1.5%, from November 2023. The November ATP was also higher by $720 compared to the downwardly revised ATP in October of $48,004. NEW-VEHICLE AVERAGE TRANSACTION… Read Article

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Kelley Blue Book Report: New-Vehicle Incentives Climb Higher in October, as Many Automakers Work to Clear Inventory 11/12/2024 The average transaction price (ATP) paid for a new vehicle in the U.S. in October was $48,623, according to new data from Kelley Blue Book. Transaction prices last month were higher than the revised September price ($48,423) and higher by 1.7% from year-earlier levels ($47,826). For more than a year now, new-vehicle prices in the U.S. have remained mostly unchanged and near $48,500, as higher inventory… Read Article

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Kelley Blue Book Report: New-Vehicle Prices End Q3 Lower Year Over Year; Incentive Spending Increases for Third Straight Month 10/09/2024 ATLANTA, Oct. 9, 2024 – According to data released today by Kelley Blue Book, the average transaction price (ATP) for a new vehicle in the U.S. was $48,397 in September. The September ATP increased modestly from August but was lower year over year by 0.4%, as downward price pressure continues to hold new-vehicle ATPs in check. Incentive spending in September increased for the third straight month, rising… Read Article

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