Another Gift From 2020: Car Buyers Seeking Black Friday Deals Likely Out of Luck This Year
Monday November 23, 2020
CNBC, Nov. 23, 2020 – The coronavirus pandemic is ending yet another annual holiday tradition for shoppers in 2020: Black Friday deals on new cars.
Instead of offering the steep discounts to clear out older inventory, many automakers are having a hard time resupplying dealer lots with enough inventory after shutting down factories earlier the year to try to curb the outbreak this spring. That’s left a backlog of pent up demand, especially for hot-selling SUVs and pickup trucks.