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Cox Automotive Commentary: March 2020 U.S. Auto Sales

A few automakers have reported U.S. sales for Q1 and more numbers are expected tomorrow and into the early part of next week. As expected, the numbers are historically low. As Cox Automotive data shows, sales activity in markets hard hit by COVID-19 all but came to a standstill in the past two weeks. March … Continued

March Madness Shifts the Landscape for Vehicle Incentive Strategies

March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and … Continued

This Week in Car Buying

Kelley Blue Book’s Senior Managing Editor Matt DeLorenzo writes This Week in Car Buying, a weekly column on KBB.com. In this week’s news, Matt reports that with order banks for the 2021 Mustang Mach-E electric vehicle open, Ford says it sees a big boost in attracting buyers who haven’t owned a Ford or Lincoln vehicle … Continued

Cox Automotive Dealer Sentiment Index – First Quarter 2020

Derived from a quarterly survey that Cox Automotive issues to a representative sample of franchised and independent auto dealers from around the country, the Cox Automotive Dealer Sentiment Index (CADSI) measures dealer perceptions of current retail auto sales and sales expectations for the next three months as “strong,” “average” or “weak.” The survey also asks … Continued

Cox Automotive Commentary: February Auto Sales, COVID-19 and a Surprise Rate Cut. Oh, My!

UPDATE, March 4, 2020 – February vehicle sales show the automotive market hasn’t caught coronavirus yet. Sales for the month rose nearly 8% over last year, slightly above our forecast of a 6% increase.  The SAAR finished at 16.8 million rate which is above our 16.6 million expectation. Clearly this is a good signal for the vehicle … Continued

Incentives Are Helping Keep CPO Strong

Thanks in part to a strong supply of off-lease vehicles returning to the market, certified pre-owned (CPO) sales continue to be a bright spot for the auto industry. CPO sales in January were healthy, and there’s nothing that makes us believe anything will be different in February. In fact, with tax return season on the … Continued

Q4 2019 Kelley Blue Book Brand Watch Report: BMW Remains No. 1, But Its Grip Is Slipping

BMW has been the most-shopped luxury vehicle brand for more than a year, but its once-tight grip on the No. 1 spot is slipping, according to Kelley Blue Book Brand Watch™ Report for Q4 2019. The recent decline is attributed to fading interest in cars and other luxury vehicle brands, including Audi and Tesla, gaining … Continued

Auto Shows Are More Important Than Ever

Earlier this month, Cadillac pulled a planeload of media into Los Angeles for the world debut of the 2021 Cadillac Escalade. By all accounts, it was a grand event, on point with a boutique hotel in Beverly Hills and replete with drinks and delicate food, product displays and Cadillac cues. The media coverage was solid, … Continued

NADA Show 2020 Press Conference Replay

At the Cox Automotive press conference at NADA Show 2020, President Sandy Schwartz presented the Cox Automotive Leader in Sustainability Award to Planet Subaru. Following the award presentation, Schwartz and members of his leadership team – including Marianne Johnson, chief product officer, Cox Automotive; Grace Huang, president, Manheim; Keith Jezek, president, Cox Automotive Retail Solutions Group; … Continued

Q4 2019 Kelley Blue Book Brand Watch Report: Ram Scores Big in Shopping Consideration, Consumer Perception

Fiat Chrysler’s Ram brand soared in shopping consideration and consumer perception as well as sales in the final quarter last year, according to the Kelley Blue Book Brand Watch™ Report for Q4 2019. The Brand Watch Report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or … Continued